Every company needs an internet marketing strategy. It doesn't matter whether the company does business primarily online or through a brick and mortar location. Since most consumers use the internet to find and research companies they intend to do business with, having an online presence is critical. Simply setting up a basic website isn't enough. In order to be found on the crowded internet, websites need to be optimized.
What is SEO?
Search engine optimization is the practice of creating a website that is attractive to search engine algorithms. Many pages on the internet are beautiful and offer valuable products and services. However, because they aren't optimized, few people know about them and the companies aren't in business very long. One of the best ways to avoid this is to use Google Ranker to get the site on the first page of search results.
Google has a very effective algorithm that puts the most valuable pages in front of others. Companies that understand what Google is looking for in a web page are more likely to get found than others. The algorithm changes frequently so it's more important to offer information people can use and a way for consumers to get in touch with someone affiliated with the company than to stuff the site with things they think the search bots might be looking for on a web page.
The Importance of Social
Just about everyone today has at least one social media account. They use social media to keep in touch with family and friends but also to get recommendations for products and services. Every company should offer customers a way to share their products or services with their friends on social media. In some cases, a simple share button on the website is enough. Most companies have to make an effort to engage their customers and potential customers on social media and Google Ranker can help. When they are successful, they see their ranking on Google search results rise.
A website will only benefit current customers unless it's optimized. Companies need to invest in search engine optimization if they want to attract new customers online. By optimizing the website and being active on social media, today's business owners can succeed.